The disclosed numbers

Warby Parker's 2025 Form 10-K reports $871.905 million in revenue, a 54.0% gross margin and $1.641 million in net income. Our calculation puts net income at about 0.19% of revenue. A 54% gross margin clearly does not mean 54% net profit.

This is not a factory-cost table

Its cost of goods sold includes optical labs, shipping, retail occupancy and eye-exam staff costs as well as products. Marketing and other operating expenses are also disclosed. These accounting categories cannot establish a viral claim that a particular pair 'costs $10 to make'.

Compare a complete, matching specification

Our checklist: separate frame, lens specification, coatings, fitting, warranty and replacement terms. In the US, prescription-release rights can help you obtain competing quotes. Compare the complete package; an advertised starting price may describe a different lens or level of service.

Sources[2] FTC