Behind the businessSTART HERE
Eyewear markups: what a 54% gross margin actually tells you
One retailer's public accounts show why factory cost, gross profit and net profit cannot be used interchangeably.
2 reference linksHow it works
INFORMATION WORTH KNOWING
Behind the business
Understand margins, pricing incentives and review manipulation through public financial reports and documented cases.
A fresh perspective
“Five stars for a reward” is more than a disclosure problem
Under the FTC rule, a reward conditioned on positive sentiment cannot be fixed just by labeling it incentivized.
2 reference linksPolicy explained
The affiliate disclosure belongs next to the recommendation
A free product, commission or employment relationship can change how readers weigh a recommendation.
2 reference linksPolicy explained
A little wiser already.